Services / Work with Alex
Let’s make
something work.

Previously at Amazon and The New York Times Flat pricing, agreed before we start
01 / Build it for me
Your idea.
My sleeves rolled up.
to launch.
- 01 / THE DIRECTION
Sketch it.
Agree on the scope and a direction.
- 02 / THE MAKING
Build it.
See it take shape in a live preview.
- 03 / OUT IN THE WORLD
Launch it.
Test, polish, and hand it over.
From first idea to launch
Websites & applications
Websites and applications, designed and built for your business. From brand and story pages to inquiry flows, members-only areas, and full web applications. Built by hand, or on WordPress, Squarespace, Wix, or Shopify when that's the right tool for you.
How it’s priced
Custom websites start at $1,000 and applications at $2,500; a build on WordPress, Squarespace, Wix, or Shopify is usually less. You get a flat quote for your project after a free 30-minute scoping call, and we agree the price before work starts. Changes to an existing site, mine or anyone else's, are $150 an hour.
AI & search visibility

When someone asks ChatGPT, Claude, or Google for what you do, does your name come up? I measure where you stand and fix what's holding you back, whether your site has a custom codebase or runs on Squarespace, Wix, Shopify, or WordPress.
after scopingDetails
Workflow builds

Turn recurring reports, research, data transfers, or weekly digests into an automation. Built around your real data and documented so your team can maintain it.
02 / Teach me
Learn it by
doing it together.
03 / Teach my team
A live workshop for your engineers.
A live session with your team, worked against your own repositories rather than generic examples. Take the CLAUDE.md Workshop at a flat price, or name a topic across agentic coding and developer tooling and I’ll research it and build the session for you.
See the workshops →
Straight answers
Before
we begin.
What does a build cost, and how does the process work?
We start with a free 30-minute scoping call. I then send a flat quote based on the work involved, agreed before the build starts. You get a live preview from the first week. At handover, you own the domain, hosting, and code.
Can you work on my existing website or codebase?
Yes. I work in custom-built repositories and on WordPress, Squarespace, Wix, or Shopify, for changes and for getting found. Changes are things like a new page, a booking or inquiry flow, one section redesigned, or fixing what's broken, at $150 an hour. Getting found is the visibility audit: structured data, page titles, speed, tracking, and the profiles that feed search engines and AI assistants. I tell you on the scoping call if something you want is beyond what your platform allows, and what a custom build would change. A redesign is never a requirement.
Can you build on WordPress, Squarespace, Wix, or Shopify instead of custom?
Yes, when it's the right tool. If you'll be editing pages yourself every week, or you're selling products, a platform can be the better fit, and it usually costs less than a custom build. I'll tell you which one I'd pick for you on the scoping call, and why.
Do you do logos and branding?
Yes, as part of a site build: the identity, palette, and type, and the pages that use them, from one person. If you only need the identity, ask on the scoping call and I'll quote it.
What does AI visibility mean?
Your name coming up when someone asks ChatGPT, Claude, Perplexity, or Google's AI Overviews for a business like yours. It runs on much of the same plumbing as search: clear structured data, consistent profiles, and pages that answer real questions. I measure where you stand first, fix what's holding you back, and if you go ahead with the fixes I repeat the same measurements at 30 and 90 days so you can see what changed. I don't sell ranking guarantees.
Do you do SEO?
Yes, the on-site kind. SEO (search engine optimization) is the work that helps Google find and understand your pages: structured data, page titles, sitemaps, speed, and the profiles Google reads, like Google Business Profile. It's the same plumbing that decides whether ChatGPT or Claude mention you, so it's built into the visibility audit. I don't sell link buying or ranking guarantees.
What happens in a coaching session?
After a short inquiry, we book 60 minutes over video. We work with your own codebase, interview problems, or recurring tasks. You leave with targeted homework for the next session. Recording is available on request.
What is the coaching refund policy?
If the first session isn't useful, I refund it. Unused sessions in a 5-hour package are refunded on request.
Do you cover system design and behavioral interviews?
Coding rounds are the focus: data structures, algorithms, and explaining your thinking. System design is available on request, up to Senior level. Behavioral practice is available within a package, including structuring answers and rehearsing difficult questions. It isn't sold separately.
Can I take Claude coaching if I'm not an engineer?
Yes. Sessions can focus on research, memos, analysis, presentations, email, or other recurring work. We use Claude Projects and reusable prompts. No coding or prior Claude experience is required.
A first conversation
Tell me what
you’re working on.
A free 30-minute call to talk through what you need and your next steps, whether or not we work together.
I reply within one business day.
Rhino created with Meshy. CC BY 4.0 · adapted by Alex Tong.


