About · New York City
A builder by trade. Curious by nature.
I’m Alex, an independent software engineer in New York City. More than half a decade building products, now working directly with clients.
The person behind the work
Good work starts with understanding.
- Born
- New York City
- Watching
- Game of Thrones · Sons of Anarchy · Robot Chicken
- Listening to
- DJ Heartstring · SWIM · Chet Baker
Previously at and . At The New York Times, I built paywalls and registration walls: when to stop a reader, and what they see next.
At The New York Times, I helped the AI Champions team roll Claude Code out to roughly 500 engineers. I gave three presentations, including a CLAUDE.md talk at the internal EngX conference, and became the second-most-prolific contributor to the internal plugin marketplace. On the Access team, my AI-assisted script helped turn a year-plus migration into a few months of work.
Today, I design and build for clients and offer hands-on coaching.
Before coding, I sold products for Apple, then high-end real estate in New York City. Both taught me to understand what someone needs before deciding what to build. Outside work, I cook, make music, and write about AI tooling and side projects. I’m also building a small video game.
Read the record behind the workThe path here
A few stops along the way.
From the first deploy to production systems, and from engineering teams to working directly with you.
- Now
Independent
New YorkDesigning and building for clients, coaching one on one, and teaching Claude workflows on YouTube. My first client project, a café brand site, is live.
- 2023–26
New York
Built paywalls and registration walls, with a stint on video and audio players. Helped roll Claude Code out across engineering.
- 2021–23
New York
Two years of scale. Learned what production really costs. Started writing every Tuesday.
- 2020
App Academy
New YorkTwelve weeks, head-down. The first commit, the first deploy, the habit that stuck.
There’s a little more after hours.
Music, games, and side projects live in the castle.
Enter the castleHave something in mind?
Want to talk?
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