Test 01 · September 2026
16 therapy practices, 7 markets, one assistant
- How I checked
- In a logged-out ChatGPT session, I asked for the best therapists or therapy practices (in one market, child psychologists) in 7 markets in New Jersey and New York, one question per market, all on one day in September 2026. Then I looked for 16 practices in the answers and noted every source ChatGPT cited.
- What I found
- Six of the 16 were named. In 6 of the 7 markets, every source ChatGPT cited was a directory or a local blog, such as Psychology Today, never a practice’s own website. In one market, a practice’s own site was cited as the source. Whether a practice was named showed no relationship to the state of its own website.
- What it means
- For most local businesses, ChatGPT is reading listings you don’t own, so your website is only part of the picture. The report covers the part you control, and what it would take for your own site to be one of the sources.
- Limits
- One assistant, one day, a small sample. It points at a pattern worth checking. It doesn’t prove a rule.
