A personal project, in six chapters
alextong.me,
over time.
One address. A few different lives.
My personal site has been a portfolio, a publication, a moonlit world, and a home for client work. Here’s how it changed.
Design & development by Alex Tong · 202601
A little after dark.
Personality first
The first version put the person before the pitch: a developer portfolio with a Dracula palette, a typewriter-style name, and a sky full of fog and bats. Projects and an introduction did the practical work; the atmosphere made the site feel like mine.
Code typography · Atmospheric motion · Personal projects
03
A world of its own.
A publication with a character
The code-style heading gave way to a dramatic gothic wordmark. An editorial dateline, featured story, and Dispatch and Workshop sections turned the homepage into a small publication. Glass, a moving sky, and occasional lightning strikes became part of a more complete visual world.
Gothic typography · Editorial layout · Procedural lightning
04
A different kind of daylight.
A clearer professional front door
The site needed to explain the work I could do for other people. Warm paper, amber accents, and editorial type made room for services and a more direct offer. The gothic world moved to its own address inside the site: the castle.
Warm paper · Services · Separate day and night experiences
05
Let the work lead.
From explaining to showing
As client builds became the focus, the portfolio moved forward. The homepage was shortened, the offer became more direct, and a dedicated Work page gave projects a place of their own. Teaching and the castle stayed in the picture, with a clearer place for each.
Client builds · Project previews · A dedicated Work page
06
A site that shows the craft.
Design and engineering, together
Ivory and forest green set a quieter stage for the work. The portrait and small project window introduce the page; scrolling lets the client project take over. More deliberate spacing, a smaller identity mark, and a direct inquiry flow bring the site closer to the kind of work it offers.
Editorial composition · Scroll choreography · Direct inquiries
Still here, still changing
Some chapters
stay open.
A selection of major redesigns from 2026. Earlier screenshots were saved at the time; later versions were captured from preserved source. The archive records the designs, including content and offers that have since changed.





