Independent design & engineering

I design and build websites and software.

From the first sketch to launch, you work directly with me.

Start a project See the work
Alex Tong, smiling

Alex Tong

A little about me
Previously at
The experience behind the work

Selected client work

Mostly Mellow.

Visit the site

A custom brand site for a private New York café, with story and experience pages, an inquiry flow, and a members-only area.

Mostly Mellow’s animated matcha café website

Before going independent

Professional work.

All the work

Software Development Engineer · 2021–2023

Alexa News monetization.

I built monitoring and partner reporting systems for Alexa News, replacing manual investigations with dashboards and alerts.

My work at Amazon

Work with me

From “what if”
to something real.

One person for the design, the engineering, and the conversations in between.

01

Build it for me

Websites &
applications.

A website, app, or workflow built around your business. From the first sketch to launch.

Free scoping call. Flat quote before work starts.
02

Teach me

Coaching,
one on one.

Claude workflows, interview preparation, and resume reviews. Focused on your own work.

Clear pricing. A practical next step.

In good company

Care shows
in the work.

More than half a decade in software engineering, previously at Amazon and The New York Times.

The experience behind it
Alex has been instrumental in raising the AI capabilities of the broader engineering organization.
Zhe (Ronny) WangSenior Software Engineer · The New York TimesA former colleague

Learning out loud

The useful part
is knowing how.

I taught 500+ engineers at The New York Times to get more out of Claude. On YouTube, I build my way out of everyday problems with AI, and show the parts that break.

Watch on YouTube
The AI Kitchen

Take the ideas.
Make them yours.

Practical tools from the videos.

  • A Claude setup audit that tells you which instructions to cut.
  • A status line showing your session’s cost and context.
Explore The AI Kitchen

Have something in mind?

Let’s make
something good.

Start a project

Tell me what you have in mind. We’ll start with a free scoping call.

Send an inquiry