Independent design & engineering

I build websites and software, and teach people to build with AI.

New sites and apps, fixes for the site you already have, coaching one on one, or a workshop for your team. Whichever you pick, you work directly with me.

Start a project See the work

Watch how I build with AI

Alex Tong

A little about me

Previously at

The experience behind the work

Selected client work

Mostly Mellow.

Visit the site

A custom brand site for a private New York café, with story and experience pages, an inquiry flow, and a members' page behind an access phrase.

Mostly Mellow’s animated matcha café website

Before going independent

Professional work.

All the work

The New York Times Spelling Bee subscription offer — Scroll animation from screenshots · September 2026

2023–2026

Spelling Bee & subscriber access.

I migrated Spelling Bee’s paywall components into a shared platform and built the logic for subscription offers and subscriber access.

My work at The New York Times

Software Development Engineer · 2021–2023

Alexa News monetization.

I built monitoring and partner reporting systems for Alexa News, replacing manual investigations with dashboards and alerts.

My work at Amazon

Work with me

From “what if”
to something real.

One person for the design, the engineering, and the conversations in between.

Build it for me

Websites & applications.

New websites and apps, changes to the site you have, help getting found, and automations.

Free scoping call. Flat quote before work starts.

Teach me

One-on-one coaching.

Claude workflows, interview prep, and resume reviews, using your own work.

Teach my team

Team workshops.

Learn Claude setup or a topic you choose, using your team’s repositories.

From the people
I’ve worked with.

More than half a decade in software engineering, previously at Amazon and The New York Times.

The experience behind it

Alex has been instrumental in raising the AI capabilities of the broader engineering organization.

Zhe (Ronny) WangSenior Software Engineer · The New York TimesA former colleague

Build with AI.
See how it’s done.

I taught 500+ engineers at The New York Times to get more out of Claude. On YouTube, I build my way out of everyday problems with AI, and show the parts that break.